Hashtags are a huge part of social media. You probably use them all the time on Instagram or Twitter or even Facebook, but did you know you can also use them on LinkedIn?!
Every social media platform uses hashtags a little differently than one another. If you want to reach a wider audience on LinkedIn then it’s time to learn how to use hashtags there as well.
First of All, How Do LinkedIn Hashtags Work?
Just like most social media platforms, LinkedIn hashtags are there as a tool to categorize content. This helps users find information and content relating to a specific topic. If yours is in that topic and you used the right hashtags, they just might find your content, too!
“And, if you add hashtags to your content, they’ll help you get discovered by other users, including those not connected to you. What’s more, you can follow hashtags on LinkedIn, meaning that posts containing your chosen ones will appear on your feed.” — Sendible
Using hashtags on profiles and company pages works a bit differently. Unlike hashtags on content, the profile isn’t going to pop up when you search that hashtag. That’s why hashtagging content is key!
Adding Hashtags to Your LinkedIn Updates and Articles
Adding hashtags to your updates gives them a much higher chance of getting seen by different audiences, so why not give it a try? Simply add hashtags to your post using the # symbol.
Adding hashtags to your articles is slightly more complicated. Once you’ve written your article, click the publish button. A pop-up will appear. It’s there where you’ll write copy to introduce your article and add relevant hashtags. Once you’ve fully published it you will not be able to remove or edit those hashtags.
When including hashtags, it’s important to find the balance between popular and niche hashtags. If they’re popular, more people are checking out that hashtag, but a lot more people are also posting with it so it’s easy for yours to get lost. Niche ones have fewer people looking them up, but the ones who do are much more likely to discover you.
Tips on Finding the Right Hashtags for You
It’s important to take time to find the right hashtags for your content and your industry. Random hashtags won’t cut it. Here are some tips from Hootsuite to help you find the best hashtags you can and use them properly:
- Use hashtags with mint copy
- Don’t overdo it
- Make sure your hashtags are public
- Consider location-based hashtags
- Follow hashtags to discover more ideas
- Use event hashtags
- Create a campaign or company hashtag
- Record your best hashtags for future use
It is also very useful to do your research and discover what hashtags are popular in your industry.
According to the Hootsuite, some popular general hashtags are:
As well as some popular social media and marketing ones are:
Find which ones are suited for you and give LinkedIn hashtags a try! It’ll only do you good!
Do you have any hashtagging tips or tricks? Let me know in the comments below!