Different Kinds Of Influencers

Category One: Followers

  • Mega-influencers — These are celebrities. They may not be experts in marketing, but if you decide to get some influencer marketing from these people be expected to pay huge amounts of money.
  • Macro-influencers — These are influencers with followers between 100,000 and one million. These influencers often gained their fame through the internet originally and therefore know a thing or two more about it. They’ll also charge very high fees.
  • Micro-influencers — These are people with 10 000 to 100 000 followers. These people often have much more authentic and relatable content and have much stronger relationships with their followers.
  • Nano-influencers — These are people with 1000 or less followers and tend to be just average people. Because of this relatability and their more personal interactions with their followers they tend to have the highest levels of engagement.

Category Two: The Methods

  • The Advocate — “They are people who speak about your brand positively, either through use of a product or service, and will jump into conversations around your brand to either promote or defend.” — Sense I Marketing
  • The Referrer — This is someone that drives people to your website or other outside content and gives trusted recommendations of your products or services.
  • The Loyalist — These are people that have grown with you or your company and have constantly supported you. They can sometimes be seen as the most important kind of influencer as they are your community in a way. They build you up and support you constantly.

Category Three: Content Type

  • Instagram influencers
  • Bloggers
  • Youtubers
  • Podcasters
  • Etc.

Category Four: The Industry

  • Fashion and makeup
  • Food
  • Travel
  • Comedy
  • Etc.

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